Cute products inspired by anxiety, burnout, intrusive thoughts and the general emotional damage of being alive right now.
We do not promise inner peace. We checked the warehouse and are currently out.
Chubble Gum is a humor-driven lifestyle brand built around The Little Problems, a cast of weirdly relatable characters inspired by the mental and emotional chaos of modern life.
Through stickers, plushies, coloring books, stationery, apparel and other things you probably do not technically need, we turn anxiety, burnout, self-doubt, intrusive thoughts and everyday nonsense into products that make people laugh and feel aggressively called out.
We make your emotional baggage a little more fun to carry.
No actual baggage allowance included.The goal is not to convince anyone that everything is fine. It very clearly is not. The goal is to make something that looks cute, says the quiet part out loud and causes an immediate, ‘Oh no. That is me.’
Artist and founder, Dan Richardson, was an artist selling his colorful modern impressionism paintings. Though in early 2020, no one was buying paintings and Dan needed a way to afford paint and canvas. He found a YouTube channel of someone making strickers and thought; 'How hard could that be?'
Before fully understanding the process, Dan created fifteen designs and listed them on Etsy thinking he had time before someone purchased to figure it out. Of course, someone bought one almost immediately and Dan quickly had to figure it out.
In April of 2020, Chubble Gum made its first TikTok video sharing his cute characters that didn't always say the cutest things and people loved in. Dan started growing a modest following with small but consistant sales.
After only a few months of making videos, a customer made a TikTok featuring their Chubble Gum stickers and it went viral with over 2 million views. Because of hat video, sales hit over 600 in a week, over 1500 sales in a month and hasn't stopped since then. A stranger literally kicked started Chubble Gum.
Supporting mental health should affect how people are treated, not just what gets printed on a poster in the break room.
A full-time schedule without using every weekday. Revolutionary stuff.
A midweek day to recover, handle life and remember what daylight looks like.
Four working days. Full-time pay. The math is not actually that difficult.
Because ‘take a break when you need one’ usually means nobody takes one.
Employee appreciation that matters; time-off, shared profits, field trips.
Scheduling your life around work is ass backwards
Interviews, publications, guest spots and other occasions where someone handed Dan a microphone.
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Read the interview → PodcastAdd a short description of what was discussed and why anyone should listen.
Listen to the episode → Guest spotAdd the publication, show or event and one line about the appearance.
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I’m Dan. I started Chubble Gum with fifteen stickers, no real plan and the confidence of someone who had not yet discovered everything that could go wrong.
I still draw the characters, create the products, make the content and occasionally make business decisions on purpose.
Chubble Gum grew because people recognized themselves in the characters. Not the polished, inspirational version of themselves. The anxious, exhausted, irritated version trying to remember why they walked into the kitchen.
Chubble Gum continues to grow its collection of characters, products and tiny emotional disasters while building a community around humor, relatability and the comforting realization that none of us are alone in the nonsense.
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